Web Design

Auros

Aurōs strives to offer high-end fashion items to consumers with the most distinctive design. The brand is famous for its earth tone series that create a bright, stylish, yet vintage everyday look. To survive in fast fashion market, it proactively cooperates with brands of other design style to surprise its customers with versatile and comfortable seasonal products.

About the project

Fresco Design designed a whole set of branding elements for Aurōs. To name a few, we covered corporate colors, fonts, name cards, letterheads, and packaging design. All colors, styles, and graphics were carefully picked and stayed consistent in order to suit Aurōs’s branding objectives. Additionally, the design we finalized were made to highlight the key characteristics of the brand; how to maintain fashion sense while not being too over-the-top.