Fresco Design designed name cards, logo, website and packaging design for Layer’s. They required a practical and smart design for their brand. Layer’s would like to target professionals and executives who emphasize product quality and lifestyle. Thus, we took vivid images and used black overlays to communicate such values. The use of black color is the key in this branding project. As a result, we created an intelligent brand design for shaping such perception in the minds of their target customers.