The requirements Modus gave Fresco Design were web design with e-commerce capabilities that effectively demonstrates the cleanliness of the air purifiers Modus provides. Thus, the theme we designed for the brand involved a great deal of clean, fresh elements such as large and neat full-width images and blue buttons and texts. For the reason that the website is also an online store, we kept the functionality in equal priority with the overall visual style. Hence, we designed a simple user interface for shopping on the site.